The collaboration, announced on March 26, 2025, introduces a beverage that prioritizes health without compromising on taste. Here’s what makes PLEZi Hydration stand out:
Key Features of PLEZi Hydration
- Reduced Sugar: Contains half the sugar of traditional sports drinks, with no added sugar or artificial sweeteners.
- Enhanced Nutrients: Offers twice the electrolytes, seven times the potassium, and a full daily dose of Vitamin C to support recovery, performance, and immune health.
- Lower Sodium: Designed with less sodium compared to leading competitors for better electrolyte balance.
- Natural Ingredients: Made with real fruit juice, natural flavors, and vegetable-based coloring, free from synthetic additives.
Flavors and Availability
The name “Plezi,” which means “fun” in Creole, reflects the brand’s spirit.
PLEZi Hydration comes in three refreshing flavors: Tropical Punch, Lemon Lime, and Orange Mango Twist. Priced at $2.29 per 16.9-ounce bottle, it is available in California at retailers like Walmart, Safeway, and Albertsons, as well as nationwide on Amazon.
Behind the Collaboration
Michelle Obama, co-founder of PLEZi Nutrition, emphasized the drink’s alignment with her mission to promote healthier choices for children and families, building on her “Let’s Move!” initiative. Stephen Curry, a four-time NBA champion, highlighted the drink’s focus on smart ingredients and exceptional taste, stating, “No gimmicks, no shortcuts—because the next generation deserves better”.
This partnership marks a significant step in redefining sports hydration, offering a product that combines health-conscious ingredients with great flavor.